A global positioning system (GPS) tracker uses satellite signals to determine an object’s exact location in real time. Although the technology was originally developed for military use by the Department of Defense, it is today used for several other purposes, such as fleet management and asset tracking. In fact, GPS tracking systems have become so common over the last few years that almost everyone across the world uses them for multiple purposes.
Uses of GPS tracking systems
The technology has applications in several industries and can also be used by individuals to complete certain tasks.
- Search and rescue operations
- Vehicle tracking
- Recreational use such as hiking, biking, and running
- Transport and distribution
- Emergency services
- Agriculture
Benefits of GPS tracking systems
Investing in the right GPS device has several benefits.
- Safety and security
GPS trackers protect vehicles against theft. Transport companies with a massive fleet can install the device in every car and monitor them as they travel around the city. The technology is also handy for businesses with movable assets across different locations, as they can place trackers on these assets to know their exact location. In case of theft, the tracker simplifies the recovery process and speeds up insurance claims. Also, there will be no need to pay to replace stolen assets or vehicles since the insurance company will cover the cost in most cases. This saves money and increases the company’s profitability. - Low fuel consumption
Delivery businesses spend a lot of money on gas, especially when drivers idle their cars in traffic or drive close to danger limits to meet delivery deadlines. This directly impacts the business’s profitability and reduces its chances of expansion. With GPS trackers installed in vehicles, a business can know which drivers require training and the areas where a major part of the spending is occurring. Whether the business has a single vehicle or a fleet, a GPS tracker can help figure out ways to cut down on costs, increasing the efficiency of the business. - Customer satisfaction
For any business to succeed and have a good reputation, customer satisfaction must be a priority. This is why delivery companies and fleet managers often look for ways to improve the customer experience. With GPS trackers, companies can improve the ETA accuracy and provide customers with the correct information regarding delivery timelines and delays. Besides this, GPS tracking systems can offer live tracking features to customers so that they are a part of the shipment process. All of these factors invariably increase customer trust and confidence in the business. - Improved driver safety
It is not just the security of vehicles or assets that is important. A business must also look after the safety of its drivers. By tracking the live locations of the drivers, a fleet manager can maintain driver safety and learn about any vehicle collisions and accidents in real time. They can also identify route issues that drivers frequently encounter and choose more efficient routes to save time and increase business productivity in the long run.
