Digital signage with outdoor LED signs is more engaging and appealing than traditional billboards. Whether a business is small or large, it can enjoy several benefits by investing in outdoor LED sign boards. These signs have a high recall value for customers, ultimately adding to consumer retention and engagement. In fact, similar to digital marketing and online advertisements, digital LED signage has been performing quite well and has become an effective marketing tool.

Benefits of outdoor digital signs

1. Better reach than traditional outdoor advertising
One key benefit of these signs is that they are known to have a higher reach than many other traditional forms of marketing and advertising. In fact, the reach of outdoor signs is sometimes even higher than that of social media ads, particularly among demographics where social media usage is less widespread. Many businesses have discovered that LED signs have a significantly greater impact on the target audience than other types of outdoor marketing .

2. High return on investment
Generally, the installation cost of outdoor LED signs is high as they have to be made of durable materials capable of withstanding the various elements of weather . Plus, there are costs involved in running and maintaining the signs. Usually, signs that can be used for long periods are priced between $2,500 and $13,000, based on the features. Meanwhile, video walls can cost between $2,000 and $6,000. Despite such high initial costs, the long-term customer reach and retention make the outdoor LED signs worth their price.

3. Increased number of visitors
Small businesses and retailers with physical outlets primarily benefit from outdoor LED signage in terms of increased foot traffic. Aside from this, the installation of outdoor signs can also lead to better bottom-line growth. This is because there is an increase in the percentage of customers who make purchases once they enter the store attracted by the outdoor sign. This means outdoor LED signs ensure there is an increase in the number of visitors who ultimately become paying consumers.

4. Efficient and durable
Typically, LED displays can work for over 100,000 hours or nearly 11.4 years if they are run without any interruptions. So, buying one that will not look worn out only after a few years of use is best. Invest in good-quality outdoor LED signs to gain better returns for as many years as possible. Besides, these signs are generally custom-made and come in different parts that need to be assembled. This makes the signs tough and resistant to the weather and pollution.

Features to look for in outdoor LED signs

1. Image quality and range of colors
The primary function of an outdoor LED sign is to engage the audience and communicate a business’s marketing content. For this, the visuals must be rich and clear. An LED screen that appears faded will defeat the purpose of outdoor marketing. So, pay attention to the image quality, range of colors, and other display features.

2. Clear resolution
The different resolution settings and viewing distances affect the visuals displayed by outdoor LED signage. So, the display must have a clear resolution that can withstand different weather and lighting conditions.

3. Heat dissipation capacity
Most types of outdoor LED signs release some heat while running. This becomes a problem when the surrounding air also gets heated up too much due to the weather or other factors. If the sign does not have adequate heat dissipation capabilities , it can cause significant damage to the internal parts and will eventually stop working. So, invest in LED display boards programmed with heat dissipation features, as this will help increase the performance of the signs and reduce light degradation.