Email marketing is an effective tool for businesses, but at the same time, it can be challenging to execute. After all, businesses do not want their emails to get lost in a customer’s inbox or, worse, end up in the spam folder, which is generally ignored. Therefore, it’s important to adopt inbound marketing practices targeting potential customers interested in the brand and its services. Here are some tips that’ll help choose the right email marketing tool.

Look for an email marketing service that integrates contacts
When looking at automated email applications and tools, businesses should look for options that allow integration with their Customer Relationship Management (CRM) system. This will help integrate the email addresses of all customers, enabling the creation of highly effective marketing campaigns. Moreover, integration with CRM allows for automated emails so a business does not waste time in manual entry of customer data. Target mailing lists can be generated and segmented based on buyer journeys and interests. In addition, the RM integration allows the segmentation of the target audience into different customer categories. This helps in grouping together different types of customers in order to offer them tailor-made content.

Search for options that can preview emails
Customers use different devices to access their email, such as personal computers, tablets, and smartphones. In recent years, smartphones have become the most popular device for email and other forms of communication. Therefore, it’s crucial to have an email marketing tool with templates that allow users to preview emails across different devices. This way, businesses can make any necessary changes to ensure that the emails are compatible with different screens. This is a crucial feature because it helps check the email format on different devices. Additionally, the preview option will ensure that customers have a positive experience with the interactive emails pushed in for various brand marketing campaigns.

Opt for email marketing tools that monitor results
Brands and businesses need to know whether they are getting effective results from their email marketing strategies whenever they run their campaigns. Since results determine the success or failure of a campaign, a marketing tool must be capable of analyzing and calculating data related to the campaign. For example, the tool should have an analytics dashboard that helps the business identify the successful and problematic aspects of the campaign. Such a dashboard should have features that offer a comprehensive overview of the campaign performance. Besides, it should also allow for granular data analysis based on customer groups or geographic location and any other relevant parameters. Additionally, the tool should display crucial analytics such as email open rate, click-through rate (CTR), and conversion rate. This information is vital in determining the campaign’s performance and identifying areas of improvement to generate better outcomes in terms of lead generation and conversion.

Find an all-in-one tool
Running an email marketing campaign requires managing multiple tasks simultaneously. These tasks include creating emails for specific target audiences, segmenting the audience into different groups based on marketing goals, monitoring campaign results and performance, and making necessary changes accordingly while the campaign is still running. For a brand, it is crucial to have all of these tasks organized well to ensure a smooth run of the marketing campaign without any hiccups. This can be possible with an all-in-one email marketing service that can manage these elements effectively.